In todayβs fast-paced market, businesses need more than just traditional marketing to capture customer attention and drive sales. Posters, banners, and printed signage are often ignored, while customers increasingly respond to dynamic, interactive, and visually engaging content.
Digital Standees have emerged as a powerful tool for retail stores, restaurants, cafes, and fast-food chains, delivering motion graphics, real-time updates, and interactive experiences that directly influence purchasing decisions and enhance customer engagement.
At Techon LED, we have partnered with businesses across Chandigarh, Mohali, Zirakpur, and nearby regions to implement Digital Standees that not only increase sales but also improve brand recall, customer satisfaction, and operational efficiency. Hereβs an in-depth look at how Digital Standees drive results.
πΉ 1. Highlight Promotions & Offers Instantly
Promotions are only effective if your customers notice them immediately. Digital Standees allow businesses to display flash sales, seasonal offers, and combo deals in a visually appealing way.
β Display multiple campaigns per day for different times or audiences
β Motion graphics and bright visuals attract attention even in crowded spaces
β Easily update content remotely to adapt to marketing needs
π‘ Example: A restaurant in Chandigarh used a Digital Menu Standee to promote lunch combos and evening specials. By adjusting the content to peak hours, they increased lunch orders by 20% and evening sales by 25%.
π‘ Tip: Use animated visuals to make limited-time offers feel urgent β this triggers impulse purchases.
πΉ 2. Upsell Products & Increase Average Transaction Value
Digital Standees are perfect tools for upselling and cross-selling. By displaying premium items, add-ons, or trending products, businesses encourage customers to spend more per visit.
β Highlight high-margin items or new arrivals with engaging visuals
β Rotate content to keep customers interested
β Interactive models let users explore complementary products
π‘ Example: A cafΓ© in Mohali displays seasonal beverages and desserts on a Digital Standee. Customers are drawn to visually appealing options they might not have considered, increasing average order value by 15β20%.
πΉ 3. Streamline Ordering & Reduce Wait Times
Digital Standees arenβt just advertising tools β they also enhance operational efficiency.
β Display full menus, product information, or pricing clearly
β Interactive touch-enabled standees allow self-service ordering
β Suggest combos or add-ons to increase sales without additional staff
π‘ Example: A fast-food chain implemented touch-enabled Digital Menu Standees. Customers could browse menus and place orders directly, reducing wait times during peak hours by 30% and improving customer satisfaction.
π‘ Pro Tip: Combine standees with QR codes to allow customers to order from their phones β perfect for contactless service and modern dining expectations.
πΉ 4. Attract Foot Traffic & Retain Attention
Strategically placed Digital Standees can draw customers into your store or restaurant. Their bright, dynamic displays make your business stand out from competitors.
β Eye-catching visuals visible from entrances, aisles, or counters
β Motion graphics create curiosity and encourage engagement
β Multiple standees in high-traffic areas ensure consistent exposure
π‘ Example: A retail store in Zirakpur placed a standee at the mall entrance displaying their latest seasonal collection. Within the first week, footfall increased by 35%, with more customers engaging with highlighted promotions.
πΉ 5. Enhance Customer Engagement & Build Brand Loyalty
Digital Standees donβt just sell products β they create memorable experiences. They allow businesses to communicate their brand story, engage customers interactively, and encourage repeat visits.
β Interactive content with QR codes for loyalty programs, surveys, or promotions
β Showcase contests, events, or seasonal campaigns
β Build consistent messaging across multiple locations
π‘ Example: A clothing brand in Mohali ran interactive Digital Standee campaigns showing live discounts and loyalty rewards. Customers engaged directly via touch screens and QR codes, increasing return visits by 25% and loyalty program sign-ups by 40%.
π‘ Pro Tip: Use standees to tell a mini βstoryβ about your product or brand β this increases emotional connection and customer recall.
πΉ 6. Multi-Industry Applications
While retail and restaurants benefit the most, Digital Standees are versatile enough for multiple industries:
β Retail: Flash sales, product highlights, loyalty campaigns
β Restaurants & Cafes: Menus, combo offers, seasonal promotions
β Corporate Offices: Announcements, welcome messages, event schedules
β Events & Exhibitions: Live feeds, speaker introductions, sponsor displays
π‘ Example: At a corporate seminar in Chandigarh, standees displayed live updates, event schedules, and sponsor messages. Attendees reported a better experience and retained more information than with static boards.
πΉ 7. Cost-Effective & Future-Proof Marketing
Digital Standees are a long-term investment that saves both money and time:
β No recurring printing costs
β Update content instantly without manual labor
β Adaptable to future marketing trends and interactive campaigns
π‘ Example: A multi-location restaurant chain replaced printed menu boards with Digital Menu Standees. They reduced printing costs by 40% and could instantly update menus, promotions, and seasonal items across all locations.
β Conclusion: Digital Standees Drive Sales & Customer Loyalty
Digital Standees are more than just digital displays β they are powerful sales and engagement tools. By highlighting promotions, upselling products, streamlining ordering, attracting foot traffic, and enhancing brand loyalty, they directly impact revenue and customer experience.
With Techon LED Digital Standees, retail stores, restaurants, cafes, and corporate offices can modernize their marketing, increase sales, and deliver a memorable experience to every customer.
π Make every customer interaction dynamic, interactive, and profitable with Techon LED Digital Standees.